When it comes to marketing your business effectively, having the right resources in place is essential. Whether you're considering hiring an agency, outsourcing to a freelancer, or expanding your in-house team, finding the right marketing resource requires careful consideration. To ensure a successful partnership, it's important to ask the right questions and evaluate potential candidates based on those crucial factors. We, at Wise Digital Marketing have worked with a variety of small-medium sized businesses and have over 80 years of combined industry experience on how to market and grow businesses.  Let’s explore those key questions to help you find the best marketing resource for your business.

Do they understand your buyers? A deep understanding of your target audience is fundamental to effective marketing. When evaluating a marketing resource, inquire about their approach to understanding your buyers. Do they conduct thorough research to identify your...

Need assistance in creating a detailed marketing plan for your business? Book a discovery call. 

Transcript below:

Hey there. Hey everyone. Hi. I am back here live. It's been a minute. It's been a long time since I've done a live, let me tell you why. Well, it's been busy. I hope everybody had a good 2022. I typically do my lives, I've done 'em on on Instagram, and I'm trying to do more on YouTube. Hi, I use, um, I'm learning.

I'm also learning too, how to do this on, on YouTube. The real reason why I wanted to get back on doing my lives and doing them on YouTube is because as an agency owner, I. A lot of the things that I do as an agency owner is definitely education and I'm, you know, I'm teaching my clients about marketing and education tools typically do really well on YouTube.

If everybody knows YouTube University is a great place to learn and it's a great place to learn a lot of things about marketing and understanding what you should do with your marketing for your...

THE BEFORE

• Newish website but sales were coming from store traffic.  They wanted to see about creating a strong e-commerce channel for their business

• Website launch during the pandemic

• Lost in terms of how to market online and find new customers

THE STRATEGY

• Created a detailed marketing plan for 30, 60, 90 days, 12 mos

• Set e-commerce sales goals to execute

• Created and implemented a paid digital ad plan: Facebook/IG, Google Search, Display, Google Shop

• Created a lead gen campaign to capture emails
   

THE RESULTS AND IMPACT

• 50% in online orders; an additional $32K in sales

• 210 new leads

• Increase AOV by 20%

• Initial Google Adwords activity

• Updated WooCommerce website checkout to remove friction

THE TAKEAWAYS

• Strong social presence and consistent messaging supporting the marketing efforts

• Leave part of the budget for testing and trying new things

• Narrowing down to best sellers vs new products was critical for initial sales

Need help...

When it comes to advertising products, creativity is key to capturing the attention of potential customers. There are several types of ad creative that can be used to showcase products and entice consumers to make a purchase. We've instructed our clients to update their product images for advertising to help "stop the scroll" when it comes to digital advertising. These ideas work well with Facebook, Instagram, and Pinterest advertising

1. One popular type of ad creative is the use of memes. Memes are humorous images or videos that are shared widely on social media platforms. Incorporating a popular meme into an ad can help a product go viral and gain exposure to a wider audience.

2. Another type of ad creative is the split screen. This technique involves dividing the screen into two or more parts to show multiple images or videos simultaneously. Split screen ads are effective for showing the before-and-after effects of a product or comparing different products side by side.

3. Bold...

Marketing has been a critical aspect of business for as long as it has existed. With the advent of digital technology, traditional marketing strategies have evolved to accommodate the ever-changing landscape. In this digital age, having a traditional marketing mindset can be a significant advantage, especially when it comes to connecting with customers. We love digital over here but we also have a firm foundation of marketing.  After all, digital is only an aspect. Marketing is marketing.

In this article, we explore the value of a traditional marketing mindset in the digital world and how businesses can leverage it to reach their goals.

Understanding the Traditional Marketing Mindset A traditional marketing mindset is characterized by a focus on building relationships with customers. It is based on the principles of empathy, integrity, and authenticity. This mindset is centered on the idea that businesses should understand their customers and provide them with products and...

THE BEFORE

• Edible Arrangements franchise owners are part of the coop that helps pool dollars for their marketing. The Tampa market had little experience in creating a detailed digital advertising plan for their stores that focused on driving traffic locally into their stores.
• Store traffic was very important to the franchise owners as they continue to expand their product line to fit with the new world post-pandemic.

THE STRATEGY

• We created a detailed holistic marketing plan for the Tampa market and digital advertising represented 65% of the plan dollars. 

• We focused on Facebook digital marketing using “click to call” objectives to get folks to call their local store.

• We created consistency in their social media content for their FB page that focused on showing the product and key promotions throughout the year.
  
  

THE RESULTS AND IMPACT

• 15% Increase in sales YoY;  the only market in Florida that saw growth in 2021

• “Click to Call” was...