Case Study: Epiphany Studios

THE BEFORE

• Newish website but sales were coming from store traffic.  They wanted to see about creating a strong e-commerce channel for their business

• Website launch during the pandemic

• Lost in terms of how to market online and find new customers

THE STRATEGY

• Created a detailed marketing plan for 30, 60, 90 days, 12 mos

• Set e-commerce sales goals to execute

• Created and implemented a paid digital ad plan: Facebook/IG, Google Search, Display, Google Shop

• Created a lead gen campaign to capture emails
   

THE RESULTS AND IMPACT

• 50% in online orders; an additional $32K in sales

• 210 new leads

• Increase AOV by 20%

• Initial Google Adwords activity

• Updated WooCommerce website checkout to remove friction

THE TAKEAWAYS

• Strong social presence and consistent messaging supporting the marketing efforts

• Leave part of the budget for testing and trying new things

• Narrowing down to best sellers vs new products was critical for initial sales

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