Case Study: Epiphany Studios

Uncategorized Apr 29, 2023

THE BEFORE

  • Newish website but sales were coming from store traffic.  They wanted to see about creating a strong e-commerce channel for their business
  • Website launch during the pandemic
  • Lost in terms of how to market online and find new customers

 

THE STRATEGY

  • Created a detailed marketing plan for 30, 60, 90 days, 12 mos
  • Set e-commerce sales goals to execute
  • Created and implemented a paid digital ad plan: Facebook/IG, Google Search, Display, Google Shop
  • Created a lead gen campaign to capture emails
     

THE RESULTS AND IMPACT

  • 50% in online orders; an additional $32K in sales
  • 210 new leads
  • Increase AOV by 20%
  • Initial Google Adwords activity
  • Updated WooCommerce website checkout to remove friction

 

THE TAKEAWAYS

  • Strong social presence and consistent messaging supporting the marketing efforts
  • Leave part of the budget for testing and trying new things
  • Narrowing down to best sellers vs new products was critical for initial sales

Need help with a marketing plan?  Book a call to see if we can be of assistance. 

 

 

Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.