Case Study: Epiphany Studios
Uncategorized
Apr 29, 2023
THE BEFORE
- Newish website but sales were coming from store traffic. They wanted to see about creating a strong e-commerce channel for their business
- Website launch during the pandemic
- Lost in terms of how to market online and find new customers
THE STRATEGY
- Created a detailed marketing plan for 30, 60, 90 days, 12 mos
- Set e-commerce sales goals to execute
- Created and implemented a paid digital ad plan: Facebook/IG, Google Search, Display, Google Shop
- Created a lead gen campaign to capture emails
THE RESULTS AND IMPACT
- 50% in online orders; an additional $32K in sales
- Initial Google Adwords activity
- Updated WooCommerce website checkout to remove friction
THE TAKEAWAYS
- Strong social presence and consistent messaging supporting the marketing efforts
- Leave part of the budget for testing and trying new things
- Narrowing down to best sellers vs new products was critical for initial sales
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