THE BEFORE

• Edible Arrangements franchise owners are part of the coop that helps pool dollars for their marketing. The Tampa market had little experience in creating a detailed digital advertising plan for their stores that focused on driving traffic locally into their stores.
• Store traffic was very important to the franchise owners as they continue to expand their product line to fit with the new world post-pandemic.

THE STRATEGY

• We created a detailed holistic marketing plan for the Tampa market and digital advertising represented 65% of the plan dollars. 

• We focused on Facebook digital marketing using “click to call” objectives to get folks to call their local store.

• We created consistency in their social media content for their FB page that focused on showing the product and key promotions throughout the year.
  
  

THE RESULTS AND IMPACT

• 15% Increase in sales YoY;  the only market in Florida that saw growth in 2021

• “Click to Call” was...