When it comes to marketing your business effectively, having the right resources in place is essential. Whether you're considering hiring an agency, outsourcing to a freelancer, or expanding your in-house team, finding the right marketing resource requires careful consideration. To ensure a successful partnership, it's important to ask the right questions and evaluate potential candidates based on those crucial factors. We, at Wise Digital Marketing have worked with a variety of small-medium sized businesses and have over 80 years of combined industry experience on how to market and grow businesses.  Let’s explore those key questions to help you find the best marketing resource for your business.

Do they understand your buyers? A deep understanding of your target audience is fundamental to effective marketing. When evaluating a marketing resource, inquire about their approach to understanding your buyers. Do they conduct thorough research to identify your...

Marketing has been a critical aspect of business for as long as it has existed. With the advent of digital technology, traditional marketing strategies have evolved to accommodate the ever-changing landscape. In this digital age, having a traditional marketing mindset can be a significant advantage, especially when it comes to connecting with customers. We love digital over here but we also have a firm foundation of marketing.  After all, digital is only an aspect. Marketing is marketing.

In this article, we explore the value of a traditional marketing mindset in the digital world and how businesses can leverage it to reach their goals.

Understanding the Traditional Marketing Mindset A traditional marketing mindset is characterized by a focus on building relationships with customers. It is based on the principles of empathy, integrity, and authenticity. This mindset is centered on the idea that businesses should understand their customers and provide them with products and...