Edible Arrangements franchise owners are part of the coop that helps pool dollars for their marketing. The Tampa market had little experience in creating a detailed digital advertising plan for their stores that focused on driving traffic locally into their stores.
Store traffic was very important to the franchise owners as they continue to expand their product line to fit with the new world post-pandemic.
We created a detailed holistic marketing plan for the Tampa market and digital advertising represented 65% of the plan dollars.
We focused on Facebook digital marketing using “click to call” objectives to get folks to call their local store.
We created consistency in their social media content for their FB page that focused on showing the product and key promotions throughout the year.
THE RESULTS AND IMPACT
15% Increase in sales YoY; the only market in Florida that saw growth in 2021